Mitsubishi 2014-2017

Motor Show 2014-2017 | Geneva | 1269 m2 | Designed by: Hakuhodo Yomiko for Pico Japan


  • 1,269 m2 of stand area
  • reinforced platform and a turn plate for presented cars
  • special slope construction which needed statistical calculations
  • over 2,000 linear metres of walls

The stand for MITSUBISHI was designed by Hakuhodo Yomiko for Pico Japan agency. Intermark has executed this project five times already, recently at the Geneva Motor Show in March 2016. The project is the result of several months of cooperation with designers, the clients and the show organiser. High creativity of the designers, large number of intertwined unusual materials and the latest multimedia solutions made the final effect really impressive.

MITSUBISHI focused on a modern, dynamic design based on the latest trends. The work on the stand required experience in project management, technical expertise, skilful planning of purchase and logistics and exceptional inventiveness in selecting materials. The work over execution drawings kept our detailer occupied for several weeks and each time we are looking forward to the next execution.

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